WWF Join Forces With Coca Cola to Save Polar Bears
An amazing alliance between the WWF wildlife charity and Coca Cola looks set to start a three year global mission to save the polar bears in the Arctic. This new marketing campaign will see an image of a mother polar bear and her family on up to a staggering 300 million cans of Coke, as the company promises to invest a whopping $4million over the next three years.
Coca Cola will be supporting WWF’s new ‘Arctic Home’ project to help raise global awareness on how the Arctic is changing due to climate change. This area is warming up twice as fast as the global average, and with sea ice in the Arctic falling by 11% each decade, the future of the polar bear is under major threat.
The campaign was launched at the Science Museum in London, with an exhibition to raise awareness on the plight of the Arctic and it’s inhabitants. Coca-Cola already have a long standing connection with polar bears, and have been using the animal in their advertising for almost 100 years, so it seems like the perfect initiative for them to get involved in.
Presenter of the BBC series the Polar Bear Family And Me, Gordon Buchanan, said –
Having spent time with polar bears in their natural habitat I’ve pretty much transformed the way that I live my life as far as just starting at home, switching off the lights if you don’t need them on, closing the door of the fridge as quick as possible, saving energy, not wasting food, not spending money needlessly on disposable items. We’re talking about a population today of about 20,000 polar bears living in the wild – with a loss of the Arctic habitat you can just about half or get down to 10% of that. Then if you throw into the mix the effect pollutants in their ecosystem will have on them and potential disease of an already endangered animal, it could have catastrophic effects.
If you would like to help the plight of the polar bear with WWF, why not check out our dedicated charity page and adopt one of these amazing creatures online? For a small monthly fee, you can provide funds to aid the animal charities tireless fight to save the polar bear from extinction.